Nudge of the Week: Color pop!

If you’re struggling to get walk in visitors to your business, use colors to your advantage.

Pay attention to the colors that surround your business. If you’re street level in an urban jungle, everything is probably shades of gray. If you’re in a suburban environment, there are probably more colors around you.

What you want to do is to put something that will seem somewhat out of place. You don’t have to be over the top; subtle can work. In a hard and grey environment, a red or pink pillow will pop out. In a cheery suburban strip mall, a lot of black will probably catch people’s eyes.

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