Nudge of the Week: Out of Sight, Out of Mind

You can’t be tempted by something you can’t see. That’s why cakes and other desserts are displayed under bright lights.

So if you offer an option but keep it hidden, even very crudely, you will find people will do that thing less.

Google moved the candy in their New York office cafeteria from out in the open to opaque jars. Within seven weeks, Googlers had avoided 3.1 million calories of M&M’s alone.

So what unneccsary temptations can you hide this week? And what good things will you shine a bright light on?