Nudge of the Week: Out of Sight, Out of Mind

Ash Navabi Nudge of the Week, Uncategorized January 13, 2018January 10, 2019 1 Minute

You can’t be tempted by something you can’t see. That’s why cakes and other desserts are displayed under bright lights.

So if you offer an option but keep it hidden, even very crudely, you will find people will do that thing less.

Google moved the candy in their New York office cafeteria from out in the open to opaque jars. Within seven weeks, Googlers had avoided 3.1 million calories of M&M’s alone.

So what unneccsary temptations can you hide this week? And what good things will you shine a bright light on?

Published by Ash Navabi

I'm senior economist at Housing Matters, a Toronto-based not-for-profit YIMBY group. In addition to housing policy, I also like to read and write about intellectual property, money & banking, and methodology. Other random things I'm interested in include space, physics, 3D printing, entrepreneurship, the English language, and internet culture. View all posts by Ash Navabi

Published January 13, 2018January 10, 2019

%d bloggers like this:

Share this:

Like this:

Published by Ash Navabi